Welcome to Rooblex Co

Rooblex Co. is a full-service wholesale produce distributor supplying Local and Conventional fresh produce and related products to Food Co-Ops, Independent Retailers, Hotels, Restaurants, Chain Stores, Juice Bars and other produce buyers in the Horn of Africa and the Middle East. For buyers, we guarantee consistency in quality and fair pricing while for farmers we guarantee market and fair prices for their produce. The company is based in Jijiga, Ethiopia and Hargeisa, Somaliland.



Read More

Quality and Service

We are committed to offer premium quality produce that exceed expectations in flavor, color and freshness. We remain focused on providing premium produce from Ethiopia, utilizing & continuously improving on our Best-Practices, Policies and Procedures to ensure the highest level of food safety and quality.

Farmers Organizations

Rooblex Co. takes into account the financial strategies and measurable parameter to monitor actual progress and performance. This approach helps Rooblex Co. attain a higher level of enthusiasm and increases operational efficiency that will result in excellent customer service. We are continuously investing with smallholder farmers to offer a wider variety of fresh produce.


We supply large volumes of the highest quality fruits and vegetables to a wide variety of businesses throughout the Horn of Africa and Middle East. We are committed to developing and maintaining long-term partnerships and to upholding our reputation of honesty, integrity, and sound business practices with customers, growers, and shippers.



Rural Finance



Farmer organizations

Climate and environment

our brands